For the past 13 years I have been a Full-time Digital Marketer. Success in Digital Marketing has given me the opportunity to be my own boss, work whenever I want and focus on things I enjoy like supporting local causes and helping other’s grow their digital profits.
The people in my life have reacted to this in two ways:
- They don’t understand what I do and want me to explain it
- They want me to immediately teach them how to do it
I would say the majority of people fall into category #2. They see that I’m doing this and they think they should be able to do it to. The general thought is “if Abdul Qadir can do it, I can too, right?”
Out of the many people that I have tried to teach the majority lasted less than 30 days and most of them never got the opportunity to quite their day jobs.
While there is always the possiblity that my teaching just sucks, I believe it’s something else.
The Fear of Losing Money
The scenario goes like this:
- Person A wants to learn digital marketing and has $1000 to invest into it
- I give Person A a method, niche and instructions
- Person A loses $250 in first month
- Person A quits
I would bet that this scenario happens with about 99.9% of the people that give digital marketing a try. The problem isn’t that they’re doing anything wrong, they just don’t know what success looks like.
What Success Looks Like
Let’s take a look at a new niche I worked in from June. The first two months were rough. But here’s the key – during month 2, I lost less money than I did in month 1.
This is a success.
This is the breakthrough in thinking that has to happen in order to make this work.
When put in the above scenario the majority of people will think “it’s been losing for two months straight, I quit!” and move on to the next thing.
The person that’s going to make it work will look at the first two months and see a slight improvement and go even HARDER knowing it’s turning around.
And sure, there are plenty of campaigns that I will abandon. If I’ve spent enough money and collected enough data and all signs point to Loser, I’ll pull the plug.
But never before I know I’ve tried everything.
The common trait among most successful digital marketers is the ability to sustain losses in the beginning and turn it around. If you’re risk adverse you should stick with a 9-5 and a steady paycheck.
But if you’re a little nuts and have a few dollars to lose and the guts to hang in there until it turns around it’s an exceptional way to make a living.
P.S. If you want me to teach you – no problem. Contact me anytime.